Living in the Bay Area, we are in close proximity to the most important and innovative companies in the world. This course will leverage the unique accessibility we have to cutting edge fields and empower students to create a unique product, service or program that is original, viable and socially beneficial. In addition to employing the design thinking process, students will be equipped with marketing skills and techniques that allow them to engage a fast emerging industry and strategize on ways to create their own business entities. Students will learn different methods of utilizing social media outlets such as YouTube, Facebook, and Twitter in order to promote the products, programs or services that they create.

We will begin with our first meeting in a BlendEd school classroom and then the subsequent meetings will involve field trips to some of the major local social media companies in order to give students a hands-on experience of seeing entrepreneurship in action. There are no prerequisites for the course. There will be 4 face-to-face (F2F) meetings over the course of the semester with exact dates and details to be announced as available. We usually participate in The Diamond Challenge (the world’s top entrepreneurship competition for high school students), as well as take an April field trip to Facebook and visit Google HQ in May for our culminating F2F.