Ylva B took #Entrepreneurship & Design Thinking in Spring 2018 while a sophomore at Lick-Wilmerding. During the course, teacher Sanjev DeSilva prompted Ylva and her classmates to brainstorm various products and business ideas to then explore further and launch by the end of the term. Though initially keen on the idea of crafting an app to help students find scholarships, Ylva ultimately chose to pursue a business plan that combined her interests in fashion and technical arts. Thus, White Dune Studio, a laser cut jewelry and swag company was born.

As the #Entrepreneurship & Design Thinking class came to a close, Ylva decided to keep working on her business idea and build momentum. She spent her summer producing a range of earrings and pendants to sell in her online Etsy shop and at local craft fairs around the Bay.

Her designs were extremely well received and her sales exceeded all expectations. Then, White Dune Studio got an additional boost when a contact Ylva had met during the #Entrepreneurship class field trip to Google invited her to design swag for the ten year anniversary of Chrome. Ylva has since expanded her swag offerings and is excited to see what the future holds for her business.